Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. She has been a licensed personal lines insurance agent since 2005. Science of influential web content, colleen jones not just. A lot depends on who you are and what sort of content strategy youre interested in. That is, make sure you have a strategy before you begin your research on the web.
Content strategy for the web by kristina halvorson. If the your intent is to become a professional web designer, self study is one of the best options. Unfortunately many website projects, whether they be new websites or redesigns, do not put enough effort in to getting their content strategy developed and actioned. Content strategy refers to the planning, development, and management of contentwritten or in other media. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. New and experienced content strategists alike turn to these books to learn the essentials of content strategy. In addition, trying to read code snippets in an ebook on your phone or kindle. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Mar 03, 2018 your content strategy is where youll ultimately be able to experiment with and decide on your next books topic.
The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. How to create a content strategy for your wordpress website. I suggest looking at these first to help you or anyone you know understand the workings of content strategy. However, because its so important, it needs to be planned strategically. Content strategy for the web, by kristina halvorson and melissa rach was probably the most accessible and relevant to our assignments in the second half of the course. Kristina halvorson is the author of this remarkable book. Kristina halvorson content strategy for the web content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content. Emily delbridge wrote about car insurance and loans for the balance from 2011 to 2020. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most.
The term has been particularly common in web development since the late 1990s. Its wellorganized and wellwritten, with just enough humor for this type of book. Content strategy on the other hand, content strategy delves deeper into in kristina halvorsons words the creation, publication, and governance of useful, usable content. Back to top rent content strategy for the web 2nd edition 9780321808301 today, or search our site for other textbooks by kristina halvorson. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy.
The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content. This content strategy primer has both theory and application. Perfect for those looking to get into the world of content development for online platforms, this ebook expertly pinpoints the key things one must know before beginning a journey into. So it actually needs to be in place before the strategy and audit, or you need to do it based on the strategy and audit findings. Content strategy for the web, book by kristina halvorson. Content strategy plans for the creation, publication, and governance of useful, usable content. Curated by colleen jones of content science, each article highlights a new voice, a new way of doing content strategy, or applying triedandtrue content principles to new situations. Content strategy for the web by kristina halvorson epub. The great news is quite a lot of these books are available for free. Content strategy for the web book pickering public. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. With this bundle you will master content and copywriting in no time.
Find books like content strategy for the web from the worlds largest community of readers. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. Litmus as one of the content marketing agencies in india devises and implements the content strategy plan of its clients that help them to get more traffic from. In 1929, he published the decisive wars of history. The selection will appeal to both novice and expert content strategists. Jul 31, 2019 joe chernov, hubspots vp of content, shares killer tactics to refine your content strategy for the web. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have. Advance praise for content strategy for the web, second edition. This series of articles explores content strategy and interaction design. How to create a content strategy in only 652 steps. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. If your website content is out of date, offbrand, and. Today, content strategy overlaps with and provides frameworks, structure, and content to existing disciplines like information architecture, user experience design, content management, and marketing.
Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. The classic writers handbook, this gives you the golden rule for writing and. The 7 best strategy books of 2020 learn how to navigate any industry successfully. Here are ten essential books that will give you a firm grounding in content strategy and help you understand not just web writing, but also things like the lifecycle of content, content strategy best practices, among other things so you can produce powerful, effective content for the web. And what does the content renaissance mean for you. Content strategy for the web by kristina halvorsonmelissa. Discover the processes and people behind a successful content strategy. The team is responsible for the words, design, and visual imagery of campus communications.
In the space of a few chapters, she had changed our field forever, for the better. Your content strategy is where youll ultimately be able to experiment with and decide on your next books topic. I prefer physical books over digital ones, especially if i know ill need to go back to and reference it frequently. It is the number one reason why people browse the internet.
Technology 6 website design strategies that can improve the effectiveness of your site in 2018 wisdom from someone who has been designing websites for nearly 20 years. An integral part of any marketing plan, content strategy in simple terms is the creation, development, and maintenance of content in various formats like text, images, audio, and video. Content strategy for the web, second edition book oreilly. These are sure to help everyone improve their writing skills for the web and engage users regardless of the topic. A content strategy is about what you create, when you create it and how. The best web strategy book ever is a tough question.
Yet webmasters should learn both since this carries over into web design and uiux design. Content strategy for the web by kristina halvorson and melissa rach. Books include richard rumfelts good strategy, bad strategy, colleen joness the content advantage clout 2. Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet. No matter which tool youre using, always formulate questions and identify specific keywords before going online 2.
Three ebooks contain smashing magazines best articles on content, carefully prepared, edited and of course without advertising. A strategy is a carefully considered, wellarticulated plan of action, achievable and executable. The following books can start you out in the everdynamic world of content strategy. Aug 12, 2009 a pretty web interface means nothing without useful, creative, interesting content. The content strategists reading list brain traffic. We develop crossplatform web app for reading ebooks, and also publish highquality ebooks, especially textbooks.
Its one of those books that youll want to keep nearby for quick reference no matter how much of an expert you become in social media in the future. With allnew chapters, updated material, case studies, and more, the second edition of content strategy for the web is an essential guide for anyone who works with content. Download it once and read it on your kindle device, pc, phones or tablets. Description of content strategy for the web by kristina halvorson epub. This second edition retains all that was wonderful in the first book, while. The web content strategists bible explains how the practice of web content strategy can be used to effectively manage the size, scope, and cost of contentheavy web development projects. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be in the first place.
Goodreads members who liked content strategy for the web also. Content strategy for the web kristina halvorson, melissa. Listen to the podcast, find the books, come to the conference, or join the community. Content strategy for the web by kristina halvorson is the industrys goto. Peter morville, coauthor, information architecture for the world wide web. Louis rosenfeld, author of information architecture for the world wide web.
A pretty web interface means nothing without useful, creative, interesting content. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. You more than likely ended up googling the author afterwards and landing on their website or social media platforms. If the modern web design process is a circular path, content strategy is a ball that rolls along that path. Content strategy for the web is the marketing and business book which shares the different points to promote your web pages and products. These days, content is a cornerstone for organic traffic and revenue. Amazingly, this second edition doesnt just keep up.
The digital trendcatcher guide could be a good place to start, but i am reluc. Governance is about whos allowed to create it and what they need to do to get it approved. Today, content strategy has grown in scope to encompass common grounds with adjacent disciplines, such as content marketing, content management and search engine optimization seo. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy.
Buy content strategy for the web by kristina halvorson with. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Content strategy for the web by kristina halvorson, melissa. Kristina halvorson if your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online.
Liddell hart is the best example i know of who not only chronicled history, but shaped it. Expert resources for content strategy professionals and enthusiasts. If your website content is out of date, offbrand, an. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be. It explains the problem, how to perform discovery, how to form strategy, and how to implement the strategy.
But sometimes nothing theres nothing like a great book to put things in context and fully explain a topic. Although hart was a briton, it is known that his work had greater impact on the prewwii military thinking. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Feb 11, 2014 10 must reads for content creation and strategy. The digital team also maintains the strategic direction and development of all universitywide social media accounts and provides consultation services and training and offers best. Halvorson seems to be saying that we need to hit this on two fronts deepen our expertise in various aspects of content strategy, and build awareness of the need for content to actually be based on real strategy, instead of added in at the end of a web project, almost as an afterthought. Good quality of content will help you to grow your business. The book now called, simply, strategy, is essential reading for any student of the art and science of strategymaking.
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Content strategy for the web, kristina halvorson the industry standard primer clout. Content strategy ebook bundle 3 ebooks smashing magazine. She is recognized as one of the top content strategy experts in the world and is the founder of the confab content strategy conference.
Content strategy for the web posted by jim burns if youre accountable for creating content for marketing and sales i encourage you to immediately get copies of kristina halvorsons content strategy for the web for everyone on your team. In this post ill cover the top 12 books on web copywriting and content marketing. Content strategy for the web by kristina halvorson goodreads. Virpi notes that businesses need to decide whether a nontraditional or humorous approach makes sense for their web content. The university communications digital content team provides consulting services and training and offers best practices. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. For organizations all over the world, content strategy for the web is the goto content strategy handbook. New and experienced content strategists alike turn to these. The term content strategy first came into popular use during the late 1990s in web development where it was recognized as a field in user experience design. Ive read hundreds of blog posts, books, whitepapers, etc. Beginners book list for content strategy the content. Online courses are great and all, but sometimes you just want to be able to flip through a book.
Get free shipping on content strategy for the web by kristina halvorson, from. In the past few years, we have developed an html5based web app for reading ebooks. For example, virpi oinonen outlines comicstyle visual content in her cmi post, when your web content strategy can benefit from comics. With the predicted 27 percent growth in the field by the year 2024, web designers are needed now more than ever. Think of the last time you read a really great book. Its a roadmap that gets us from where we are now to where we want to be. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. There are thousands of books available for web designers and developers online. Web design books remain one of the most effective ways to learn concepts of web design at an individual pace and in an economical way.
The web content you produce can be presented in many different formats. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Christopher butler is vice president of newfangled, a us web development firm on the cutting edge of modern digital marketing and technology. Avinash is one of the worlds leading web analytics gurus. The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in. Oct 24, 2017 learning how to create a content strategy is an important task for anyone trying to be successful online. Read it and learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. Since 1997, kristina has led content strategy and web writing projects for over 100 web sites and several fortune 500 companies. Strategy and structure for futureready content creating fat content. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. Content strategy for the web is the best thing to happen to user experience design in years. The app works with a wide range of browsers on desktops, laptops and mobile devices.
Understand content strategy and its business value. The first edition of kristina halvorsons little book was like a rip in the matrix through. Web books publishing is located in southern california. Make smarter, achievable decisions about what content to create and how. There are many different books, coming at web strategy from different perspectives and degrees of technicality.
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